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EFV-8 Club Forum / General Ford Discussion / Cover Photo May/June V8 Times

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Bob in CT
06-07-2018 @ 7:19 AM
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Posts: 1
Joined: Feb 2012
          
The cover photo of the May/June V8 Times that I received shows a beautiful '40 Sedan Delivery. I am confused by the fact that car has a Standard hood and grille. I thought that all '40 Sedan Deliveries had the DeLuxe nose. I know that the '41 Sedan delivery used a '40 Standard hood and grille with unique hood trim. Were some '40s made as Standards?

This message was edited by Bob in CT on 6-7-18 @ 8:03 AM

kubes40
06-07-2018 @ 7:56 AM
Senior
Posts: 3410
Joined: Oct 2009
          
You are not the first to notice this. In fact, I've received numerous inquiries in this regard.
You are correct in your thinking that ALL 1940 Ford sedan deliveries were Deluxe models.
This cover car "restoration story" is whimsical. It could never have happened as to restore means to bring back to it's original condition / appearance. Since this particular vehicle was never manufactured by Ford, a "restoration" was never a possibility.

Others, including myself, had noted the "standard" dash and steering wheel, the '39 (or earlier) floor mounted shift lever, dual exhaust, "standard" (chrome?) grille, etc, etc.

Yeah, a nice looking "creation" - a certain mixture of various years and personal modifications. However, not a vehicle that should have been placed on the cover of a club magazine devoted to the restoration and preservation of our beloved flathead Fords.

It is my understanding that all "cover car" photographs (as of a few years ago)were supposed to be reviewed by the board of directors. Directors? Yes? No?

Mike "Kube" Kubarth

This message was edited by kubes40 on 6-7-18 @ 9:39 AM

1934 Ford
06-07-2018 @ 9:32 AM
Senior
Posts: 576
Joined: Oct 2009
          
Good catch, I never would have noticed that. Still a nice looking truck
in an antique look. Suits me that it didn't have a small block Chevy engine and mag wheels.
My only 40 ford restoration was a pickup, with reproduction Deluxe grill.

1934 Ford's since 1972

40topless
06-07-2018 @ 11:53 AM
Member
Posts: 38
Joined: Jun 2015
          
I have a 41 delivery. Its titled as a 40 Delivery. Does anybody know when they started making the 41 Delivery? By change does anyone have a picture of the cover photo I can see?

deluxe40
06-08-2018 @ 10:38 AM
Member
Posts: 413
Joined: Oct 2009
          
The new '41 Fords were introduced in September of 1940, as noted in the introduction to the 1941-48 Ford Book. The V-8 Album shows that 4,846 were produced. Given that the '41 Sedan Delivery was made up of many parts previously designed for the 1940 Fords, one might expect them to have been available from the beginning of the model year.

Here's another Sedan Delivery that includes some unauthorized parts.

deluxe40
06-08-2018 @ 3:28 PM
Member
Posts: 413
Joined: Oct 2009
          
I was thinking I had heard about this issue before so I called my friend, Charles Wells, and he told me that he had owned a 1940 Sedan Delivery in the early nineties and that it was a Standard. He wrote a letter to the V-8 Times editor that was published in the Nov/Dec, 1994, issue. In the letter he noted that the serial number on the car started with "54-" rather than "18-", indicating that it came with the V8-60 engine. Further, all of the interior components such as the dash, door handles and window frames were Standard, suggesting the car was not a just a Deluxe with the front clip changed. Additional research indicated that 722 1940 Sedan Deliveries were made with the 60 hp engine and that all V-8 60 cars were Standard, rather than Deluxe models. Can it be that Ford has thrown us another curve?

kubes40
06-08-2018 @ 7:44 PM
Senior
Posts: 3410
Joined: Oct 2009
          
Your friend was given erroneous information back in the 90's.

Also, Ford built a number of Deluxe models with the 60HP engine including, believe it or not, convertibles.

Mike "Kube" Kubarth

1940 Tom
06-08-2018 @ 8:38 PM
Member
Posts: 242
Joined: Oct 2009
          
I have a very old copy of a 2 page original fold out advertising brochure that 's entitled " 1940 Ford V-8 Trucks and Commercial cars". If my copy was any older, it would be written in hieroglyphics. I have determined that it is still available in Bob Drake's catalog for $10.00. It is not available through the V8 Club.

Anyway, the brochure has illustrations of all the Ford truck models available in 1940, all the way up to the 134" C.O.E wheelbase big trucks.. The ONLY illustration of ANY truck model having a Deluxe trim was the Sedan Delivery. No Ford V8 Sedan Delivery model was shown.

Now then, do we accept the illustrations in a 78 year old advertising brochure as gospel? I would think not.

I love the Sedan Deliveries, but I simply can't believe that Ford would not offer "Mr-Struggling-Small-Business-Owner" with a less expensive Sedan Delivery alternative to the Deluxe model. Most business owners were still trying to climb out of the Depression in 1940, and needed any cost savings break they could get.

Tom




1940 Tom
06-08-2018 @ 8:49 PM
Member
Posts: 242
Joined: Oct 2009
          
Brochure advertisement attached.

kubes40
06-09-2018 @ 6:27 AM
Senior
Posts: 3410
Joined: Oct 2009
          
Sorry Tom,
Ford did not offer a 1940 sedan delivery in the "standard" series.
Your theory sounds good on its surface. However, one must remember that Ford was not in to manufacturing "custom" vehicles. The logistics of making what you suggest would be a nightmare.

I have complete documentation of all 1940 Fords built (sans large trucks) and NO so called "standard" sedan deliveries were built.




Mike "Kube" Kubarth

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