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EFV-8 Club Forum / 1940 Ford Discussion / 1940 commerical colors

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Posted By Discussion Topic: 1940 commerical colors -- page: 1 2     donnicoli 10-15-2013 @ 7:20 PM reply profile send p.m. Member Posts: 56 Joined: Mar 2010 Lincoln, I think you may be right about Silver being available. After removing the dash there was silver paint up under the dash and cowel vent. What convinced me was silver paint under the wiper towers, that look like they had never been off. kubes40 09-05-2013 @ 6:23 AM reply profile send p.m. Senior Posts: 3389 Joined: Oct 2009 It's difficult to describe how "light" or "dark" a color is in words. Garnet was quite a bit lighter than Mandarin in my opinion. It was not available until approximately April, 1940. NO metallic colors were offered on 1940 Fords. Mike Kubarth donnicoli 09-04-2013 @ 8:32 PM reply profile send p.m. Member Posts: 56 Joined: Mar 2010 Lincoln, I have never seen Garnet. Is it light or dark? metallic? Any idea where I can see an example? Don donnicoli 09-04-2013 @ 8:29 PM reply profile send p.m. Member Posts: 56 Joined: Mar 2010 trjford8, yes, still have the black '35 pickup. I'm very happy with how it turned out. The delivery restoration will be a bit more challenging! Thanks Lincoln 09-03-2013 @ 7:00 PM reply profile send p.m. Member Posts: 56 Joined: Oct 2009 We should include the colors Garnet and Silver (Garnet was a Spring 1940 Passenger car offering). The Garnet and Silver color combo was offered for Commercial and Truck DEMONSTRATORS when the 1940's were first being introduced. An October,31,1939 MAILGRAM from the Kansas City Plant to its Dealers pointed this out. It goes on to say that the HOOD,CAB,BODY,FENDERS,and RUNNING BOARDS could be Garnet with Silver stripe and WHEELS. Special lettering on the Side DOORS was also available. Price extra per unit was $11.50. Most Ford Dealers (especially the larger Dealers) relied heavily on Demonstrators to sell their vehicles. Probably many ordered one or more of these from Ford. And sooner or later these DEMONSTRATORS were sold to customers, and then supposedly became available on the Used Car market. Given all this,I am somewhat amazed that "Ford Demonstrators" are not referred to more often when discussing the Special Options and Accessories which were available on our old Fords. If any older Fords were to be sold off the Dealer's showroom floor equipped with "a substantial number of Authorized accessories,Special equipment,and with out-of the ordinary colors",then I think those most likely were Demonstrators. And just think what "stories" they could tell us if only we could find them (and if they could "talk"). Lincoln. trjford8 09-02-2013 @ 7:38 PM reply profile send p.m. Senior Posts: 4209 Joined: Oct 2009 I suspect if Ford had a chance to sell 5 or more commercial vehicles the seller could request whatever color he needed. I don't recall seeing any white Ford vehicles, but I have seen many Fleet V-8's painted white. Nowhere in the Ditzler book of Ford V-8 colors do I see a white color. Ford was in the business of selling vehicles and I'm relatively sure that if they had a chance to sell 5 or more they would do whatever it took to keep the buyer happy. Don, do you still have that nice black 37 pickup? This message was edited by trjford8 on 9-2-13 @ 7:39 PM kubes40 09-01-2013 @ 6:07 PM reply profile send p.m. Senior Posts: 3389 Joined: Oct 2009 Stroker, Thanks for sharing the cool memories. The color combination you recall was a stock color. The wheels being painted Vermillion was simply an extra cost option, $1 per wheel. The black frame was the typical "stock" frame. Stroker 09-01-2013 @ 4:28 PM reply profile send p.m. Senior Posts: 1460 Joined: Oct 2009 I was lucky enough to have "grown-up" with our 40 Ford ton-and-a-half that we used to haul oranges and lemons to our local packing house. This was a wonderful truck that was officially clocked by the CHP at 70 on route 66 with my brother driving. Dad bought it new, and it was painted Folkstone Gray with a Vermilion stripe and Vermilion highlights on the raised, embossed V8 stampings on the hood sides. I drove it to high school whenever my sister wouldn't relinquish her rights to our 38 woodie, and of course I made many trips hauling citrus fruit and empty boxes back to the ranch. My only issue is that as I recall, it had Vermilion wheels. My brother sold this "cherry" SoCal example to the long-time publisher of Hot Rod Magazine; Pete Peterson. As I recall, the running boards were black, as was the frame. The wheels, however were Vermilion. Kube: Any thoughts on this? donnicoli 09-01-2013 @ 4:05 PM reply profile send p.m. Member Posts: 56 Joined: Mar 2010 Thanks Guys, Anyone know about seats for a '40 Sedan Delivery? Were they called Jump Seats? ford38v8 09-01-2013 @ 3:50 PM reply profile send p.m. Senior Posts: 2755 Joined: Oct 2009 Mike, from your quote of the letter, and paraphrasing a famous quote from the past, "It depends on what the definition of 'their' is". (..their combination of colors). Remember also that Mercury did at the time have a 'pearl-like finish', so as you suggested, lawyer-talk may have a field day. A related question, did you turn up the Form 2425 referred to in the letter? Alan

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