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EFV-8 Club Forum / 1940 Ford Discussion / 1940 Ford Standard Business Coupe 60hp

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Discussion Topic: 1940 Ford Standard Business Coupe 60hp -- page: 1 2

ford38v8

03-24-2013 @ 10:39 PM

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===Factor in the fact your particular model was not that popular vs. other 1940 Ford models and / or if the dealer was trying to clear his showroom and the price may have been reduced below "suggested".===

MIke, Much more truth in that than most guys know about. Ford made a practice of cramming dealerships with unwanted inventory, literally forcing them to sell below cost to protect the franchise. This was done regardless of the state of the economy, sometimes as a salvation of the Ford Motor Company itself, leaving dealerships to survive or fail, no consequence to Ford. Only the very strongest and most "favored" of dealerships survived the transition from Model T all the way through till WWII. The "favored"? Yes, there was cronyism on top of it all.

Alan

sshore

03-24-2013 @ 9:35 PM

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"Suggested retail" was what I was after. My dad's car was bought new in Buffalo, NY with ZERO options including NO HEATER.

It only has 57,000 miles (documented by each change in ownership resgistration). My dad was just curious as to the original "suggested retail" price for this model.

Thanks very much for the information.

kubes40

03-24-2013 @ 7:06 PM

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Sshore,
We need to use the term "suggested retail" rather loosely. Not unlike today, cars then had "suggested retail" prices affixed to them. However, just like today, it was difficult to actually purchase "that" car.
The very basic car you have inquired about had a "suggested retail" of $745.
Factor in commonly added items like a radio, oil filter, perhaps a heater and the price went up quickly.
Factor in the fact your particular model was not that popular vs. other 1940 Ford models and / or if the dealer was trying to clear his showroom and the price may have been reduced below "suggested".
All of the invoices I have witnessed for your particular model showed less than $745. Usually nearer $650 prior to any additional equipment.
Mike

kubes40

03-24-2013 @ 6:58 PM

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Alan, If you do find it, please let me know. That would be a "game changer" for many on the concourse.
All the factory literature I have states the auxiliary seats as standard (inclusive) pieces to the vehicle.
thanks,
Mike

ford38v8

03-24-2013 @ 6:31 PM

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Mike, I thought I read it somewhere... I'll see if I can find it.

Alan

kubes40

03-24-2013 @ 1:43 PM

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--40 Coupe: That's correct, however, opera seats were optional on the Business Coupe. Not sure if they'd even fit on a 5w coupe without some modification.---
Optional? Really? Alan, where did you find that information?
As far as my research and experience has dictated those auxiliary seats were part and parcel (read: standard equipment) on all business coupes.

sshore

03-24-2013 @ 1:14 PM

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My dad's car is a model 01A-67A which is shown to be a "Standard Business (Opera) Coupe".

I guess the correct question would be, what was the retail price of this specific MODEL since it came standard with "opera" seats.

ford38v8

03-24-2013 @ 9:07 AM

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40 Coupe: That's correct, however, opera seats were optional on the Business Coupe. Not sure if they'd even fit on a 5w coupe without some modification.

Alan

40 Coupe

03-24-2013 @ 4:20 AM

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sshore: The opera seats were not an add on to the 5-Window Coupe to make it a Business Coupe. There are several differences to the sheet metal floor (larger floor area behind the front seat) and body bracing as well as other differences to the interior.

sshore

03-23-2013 @ 6:42 PM

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Mike, thanks for all of the great information.

My dad has a 1940 Standard Business Coupe (85hp) with the fold down "opera" seats. I know that from a previous thread you stated that the base retail price for this car was $660.

How much was the retail price for the "opera" seats?

thanks.

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